Campfire Strategies is a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise.
We help organizations challenge the status quo and create competitive separation by making innovation a core driver of strategy, offerings and tactics. We collaborate with clients to define, develop and deliver on profitable growth opportunities with game-changing business strategies. We believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees. And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.
To remain successful and relevant in today’s dynamic marketplace, you need to be authentic. Whether an individual or a company, you have a story to tell that is unique and completely your own. To be authentic, you must be able to tell that story, in the most compelling manner possible, across every traditional and contemporary medium that might touch your prospective customers.
We have have partnered and worked with companies and business units from almost every industry and across almost every continent and have developed a refined view on the permeability of traditional industry boundaries in today's dynamic global economy.
Campfire Strategies supports and engages in the movement towards offering pro bono services, across all business disciplines, to the benefit of the non-profit community.
That’s why Campfire Strategies exists. To help you identify, understand, craft and tell your story. And to help you become and remain authentic.
Campfire Strategies represents the accumulated experience, expertise, learning and insight gained during two decades of success in emerging opportunity identification, strategy development, business model design, value proposition definition and market development strategy.
Business models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business. Elements of a business model include mission/purpose, offerings, strategies, infrastructure, organizational design, revenue engine, operational process and policies.
“White space” represents unexplored and undefined market space that resides in areas adjacent to but outside an organization’s traditional business boundaries. Exploring white space presents the opportunity to serve existing customer segments in dynamically different ways or to create an entirely new market.
In a dynamically evolving market environment, the majority of organizational resources (capital/human/structural) are generally massed towards simply delivering against near-term objectives. Yet, it is more important than ever, in the midst of market upheaval, to focus on growth and innovation to position the enterprise for accelerated growth during the next market upturn.
Traditional marketing orthodoxies are under attack and alternative marketing strategies are required to embrace and incorporate the massive expansion of digital channels. A successful marketing strategy must enable an organization to align finite resources with higher potential market opportunities to maximize return on investment while remaining adaptable to changing market dynamics.
The non-profit sector is critical to meeting the social, environmental, health, cultural and economic challenges facing society. A key component of the Campfire Strategies mission is to engage with the non-proift sector to provide pro bono services that help advance the successful pursuit of their mission and cause. We also work with minimally-funded small enterprises pro bono on a case-by-case basis.
Challenge: Repositioning the client in key target markets as comprehensive provider of outsourcing services.
What we delivered: An integrated marketing strategy that enhanced market awareness, established a value-based marketing infrastucture and powered a 20% increase in new business TCV.
Challenge: Create an initial business model, corporate strategy and market development strategy in "white space".
What we delivered: An innovative and unique model for delivering vertical industry application solutions on-demand, building a $25 million annual revenue run rate in 18 months.
Challenge: Identify new markets and define new market development strategy to maintain business unit growth trajectory.
What we delivered: A business unit strategy built upon innovative new service offerings and a leveraging of existing intellectual, structural and human capital.
What we delivered: A comprehensive strategy and tactical positioning program to establish vertical market leadership by building/acquiring/ partnering to create differentiated value propositions.
Challenge: Expand the available market and position firm as a unique and innnovative services provider.
Campfire Strategies welcomes any inquiry regarding an opportunity to assist an organization in re-imagining, re-directing or re-positioning its business, paid or pro bono. Connect immediately via the following channels or fill out your pertinent data and expect a prompt response.
Tel: 214.693.2628
Email: info_campfirestrategies.com
A holistic understanding of your market and the opportunities it presents
Collaborative design and development of your business model and strategic agenda
Integrated marketing strategies that deliver competitive advantage
© 2010 Campfire Strategies
